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CR Product Guide

How do we bring a product to market? We generally launch between 40 and 50 new products each year, so how do we decide which new products to launch and, once that decision is made, how do we bring it to market? The timeline below demonstrates this process – which takes on average eight weeks – in detail, using our gourmet burgers as our example products. How do we decide? Our highly experienced buying team meet regularly to discuss current food trends and identify potential products based on these trends. For example, the huge “Americanisation” of menus and demand for premium products made a strong case for Country Range to launch gourmet burgers. The team also considers customer feedback and requests. Behind the Brand Benchmarking Next, we identify products meeting our quality requirements and check allergens, plus ensure the supplier meets the required standards for supplying Country Range. This includes having BRC (British Retail Consortium) accreditation. Food safety is of critical importance when working in the food supply chain and the BRC Global Standard for Food Safety certification is an internationally recognised mark of food quality, safety and responsibility. Quality control Next, we work with the supplier and food technology consultants Micron2 to set up a critical path and to get the product agreed specification completed within the required deadlines. Micron2 weigh and measure the product and, where necessary, repeat the process after cooking to ensure product declarations are not misleading. Sampling As part of the launch process, samples of the product undergo testing and are checked for physical perameters and dimensions. Micron2 weigh and measure the product, where necessary, and repeat the process after cooking to ensure product declarations are not misleading. They also conduct a sensory assessment of the product to ensure the flavour, texture and aroma meet the agreed specification. BEHIND THE SCENES Country R 4 ange Product Guide


CR Product Guide
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