Offer Special Deals
Like any special celebration that occurs throughout the year, Mother’s Day offers the perfect opportunity to bring in more guests, with diners looking for something extra special to mark the occasion! To make the most of this extra custom, don’t forget to come up with some promotions and one-off deals to bring customers through the door.
As Mother’s Day is the time of year where kids get together to treat their mum, it’s all about making it as special as possible, while keeping to a budget that your target audience will be able to afford. A foolproof way of doing so is by offering the popular “Mums eat free” deal to entice guests. This will not only bring in your regular diners but also offers the perfect opportunity for people who haven’t visited before to try your menu, for far less than the regular price.
Even if a free meal isn’t the right choice for your business you can still put on a special deal, such as offering a free glass of champagne or dessert for mums with their meal.
Put on a Fixed Menu
Set menus are perfect for busy occasions like Mother’s Day as they can take some pressure off the kitchen. They also offer you a chance to show off your most impressive dishes to entice diners to make a return visit.
But don’t make the mistake of limiting yourself to only one menu. Keep in mind that guests will all be looking to dine at different times of the day, so it makes sense to accommodate this with set menus for each service from brunch through to the evening sitting.
Whether you currently offer it or not, it would also be worth considering a set menu for afternoon tea as this signifies a special treat for most mums because it is miles away from the meals they would usually have when cooking at home or dining out with the entire family. Don’t be intimidated by the prospect of offering afternoon tea, as you can easily create a luxurious offering using our Frozen 40 Mini Cake Assortment. As all you will need to do is defrost the desserts before serving, this assortment selection makes for a convenient and time-saving option.
Don’t Forget About Families
Speaking of families, it is important to remember that different families will celebrate Mother’s Day differently. While those with adult kids will no doubt want a special treat, such as afternoon tea, young mums will most likely be spending their day with the whole family. To accommodate them, make sure that you have something on offer for the kids too so that everyone feels included in the big day. And don’t forget about kids when it comes to the menu either! Remember, happy kids will make for a happy mum, and there are plenty of easy and tasty recipes you can make for them to enjoy, like these Salmon Korma Mini Quiches.
Add Some Specials
Be it Valentine’s Day, Easter, or Mother’s Day, annual events are the perfect time to liven up your offering with some specials. From tempting desserts to themed cocktails, Mother’s Day lets you show off the best of what your kitchen has to offer. This offers something new for regular customers to try and also gives you the perfect opportunity to test any new recipes you’ve been considering adding to your menu.
For a sweet treat that tastes as good as it looks, try our Mother’s Day Pavlova recipe for an extra special dessert.